Driver Recruiting - Hiring Truck Drivers
While it's not unusual to hear someone say they wanted to be a truck driver ever since they were a kid, it's doubtful anyone ever said they wanted to grow up to be a Driver Recruiter. And, certainly no one ever dreamed of becoming a Director of Driving Recruiting when they were young.
Managing a Driver Recruiting Department is the most challenging job in trucking. Recruiting Managers are constantly in the hot seat and the heat comes from all directions. The Operations Department says you are not recruiting enough drivers, the Safety Department says you are not recruiting the right drivers and the Accounting Department says you are spending too much money recruiting drivers.
While it sounds like a no win position, managing a Driver Recruiting Department can be an exciting and fulfilling career. Driver Recruiting Managers have the ability to impact the bottom line as much, if not more than any other department at a trucking company. The Driver Recruiting Department walks a fine line between presenting the features and benefits a trucking company has to offer and making sure potential new drivers meet DOT and company hiring standards.
Developing a successful driver recruiting strategy requires a complete understanding of Operations, Safety, Payroll, Maintenance, Sales and Customer Service. Recruiting Managers must have a good working relationship with every department in the company and be intimately familiar with how those departments interact with drivers. Recruiting Managers must know the company's major freight lanes and be aware of any customers with special needs.
Driver Recruiting Managers must also establish a departmental budget that stays within company guidelines and meets company goals for growth. While this may seem like a lot of responsibility, it's only the inner-company aspect of the job. Driver Recruiting Managers also deal with many outside vendors. Recruitment advertising must be placed, travel and lodging for new hire drivers must be arranged, scheduling physicals and drug screens must be coordinated and the inventory of departmental supplies (driver applications, promotional items, etc.) must be monitored and maintained. And, the company driver recruiting website, as well as any third party recruiting websites, must be kept up to date and accurate.
Then, there is staff management, the real key to a successful Driver Recruiting Department. Everyone on the recruiting staff must be up to speed on company policies and procedures and be informed of any changes before they are implemented. It is critical that the entire recruiting staff knows and understands the recruiting and retention goals of the company.
The Driver Recruiting Department is the first impression potential drivers have of the company, the Driver Recruiting Manager's role is to make sure that impression is favorable as well as realistic.